Results of Begin Eurasia Tour:
Begin Group invites you to explore vibrant international student recruitment markets in Eurasia by participating in our education fairs and high school visits in Baku, Tbilisi, and Istanbul.
We have been organising in-person educational fairs in Azerbaijan and Georgia for over 10 years, making them some of the oldest and most established events in our portfolio, with Türkiye being the latest addition to our expanding student recruitment markets.
With our extensive experience and deep understanding of this student recruitment market, we excel at connecting universities with hundreds of ambitious young people.
Join us to discover the potential of these dynamic markets and expand your reach to eager, motivated students.
Region Overview
The student recruitment market in Azerbaijan, Georgia, and Türkiye, is marked by a varied and expanding youth demographic, considerable government investment, and ongoing reforms to enhance the quality and accessibility of education.
Turkey, the largest country in this region by population, has over 50,000 students studying abroad. Azerbaijan and Georgia also contribute to the number of international students, with many young people seeking higher education opportunities overseas. In Azerbaijan, recent educational reforms and increased government funding are making studying abroad more attractive, with numerous students choosing universities in Europe and Asia. Similarly, Georgia's strategic location and educational advancements are establishing it as an emerging centre for international education.
Overall, the education market in Eurasia is on the rise, which offers a valuable opportunity for international educational institutions to connect with a motivated and diverse student population.
At our fairs in this region, 30-40% of attendees express interest in Master's studies (41% in Baku, 33% in Tbilisi, 29% in Istanbul), and approximately 37% in Bachelor's studies.
Target Audience
High school/college graduates, university students looking for study-abroad programmes, and their families interested in supporting their educational journeys abroad.
Exhibitor’s Profile
Educational institutions offering Bachelor’s and Master’s programmes, foundation and pre-university programmes, summer and language schools, as well as international examination providers, national agencies, student service providers and recruitment agents.
Exhibitor’s Package
- Personal exhibitor’s space: Table setup at a 5-star venue
- Pre-fair individual lead generation: Targeted campaign highlighting the institution, programmes, and country
- 100+ pre-registered leads with detailed profiles (study level, programmes of interest, planned year of enrolment, intended budget, etc.)
- 50+ leads, collected with QR code scanning during the event
- Dedicated travel tips: discounted hotel rates, accommodation and transfer recommendations
Enhance your participation with our add-ons (subject to additional charges):
- Dedicated 25-minute presentation
- Personal assistant/interpreter
- Local printing service
- Additional lead generation campaign
- WhatsApp and email marketing
- Remote participation support