About the fair
Begin Group organises High School University Fairs in the capital of Bulgaria, Sofia. This event offers an excellent opportunity to connect with ambitious final-year students, their parents, and school counsellors as they explore international higher education options. For many families, direct interaction with university representatives plays a key role in shaping important decisions about future study paths.
Interest in studying abroad continues to grow steadily among Bulgarian students, with an increasing number seeking international programmes that match their academic goals. Sofia, as a dynamic educational hub, presents strong potential for institutions looking to expand their presence in this promising market.
The fairs bring together students from leading international, bilingual, and public schools. Each event is hosted at an international school and welcomes students from nearby bilingual and public institutions, allowing participants to reach multiple schools in one setting. This format maximises efficiency while expanding outreach.
In addition to engaging directly with prospective students, the fairs offer valuable opportunities to build relationships with school counsellors – key influencers in the university decision-making process – and to gain deeper insights into the preferences and expectations of students in this region.