Established in 1999 and based in Germany, Begin Group runs international student recruitment events and tailor-made promotional campaigns worldwide.
With 100+ events organised annually, we connect educational institutions from all over the world with prospective students from 40+ countries.
Offline fairs with remote participation options
Online fairs
With 100+ events organised annually, we connect educational institutions from all over the world with prospective students from 40+ countries.
About us
WHO WE ARE
Established in 1999 and based in Germany, Begin Group is a leading provider of international student recruitment events and marketing services.
WHAT WE DO
- In-person and online education fairs
- High school visits
- High school university fairs
- B2B meeting with school counsellors
- Custom-made events
- Webinars
- Online promotion
WHERE WE WORK
- Europe, Asia, Africa & America
- 4 continents
- 7 regions
- 40+ countries
Primavera 2025
Otoño 2025
Offline Edu Fairs
Begin MENAT Tour
de abril 9.
El Cairo, Egipto
Begin High School University Fairs
de abril29.
Turín, Italia
de abril30.
Ferrara, Italia
de junio 2.
Sofía, Bulgaria
de junio 3.
Bucarest, Rumania
de junio 5.
Belgrado, Serbia
Begin High School Visits
de abril 4.
Hanoi, Vietnam
de abril 8.
Ho Chi Minh, Vietnam
de abril10.
El Cairo, Egipto
de abril11.
Estambul, Türkiye
de abril14.
Bakú, Azerbaiyán
de abril17.
Tiflis, Georgia
B2B Meetings with School Counsellors
de abril 2.
Jacarta, Indonesia
de abril 5.
Hanoi, Vietnam
de abril 6.
Ho Chi Minh, Vietnam
de abril 9.
El Cairo, Egipto
de abril12.
Estambul, Türkiye
de abril13.
Bakú, Azerbaiyán
de abril16.
Tiflis, Georgia
Private School Fairs
de abril 2.
Jacarta, Indonesia
de abril 5.
Hanoi, Vietnam
de abril 6.
Ho Chi Minh, Vietnam
de abril 9.
El Cairo, Egipto
de abril12.
Estambul, Türkiye
de abril13.
Bakú, Azerbaiyán
de abril16.
Tiflis, Georgia
Online Edu Fairs
de abril24.
North Africa (Algeria, Egypt, Morocco, Tunisia)
Additional Events
Offline Edu Fairs
Begin Central Asia Tour
de octubre 8.
Tashkent, Uzbekistán
de octubre11.
Astana, Kazajistán
de octubre12.
Almaty, Kazajistán
de octubre15.
Bishkek, Kirguistán
Begin Southeast Asia Tour
de octubre25.
Surabaya, Indonesia
de octubre26.
Jacarta, Indonesia
de noviembre 1.
Hanoi, Vietnam
de noviembre 2.
Ho Chi Minh, Vietnam
Begin MENAT Tour
de noviembre15.
El Cairo, Egipto
Begin High School Visits
de octubre 6.
Ulán Bator, Mongolia
de octubre10.
Astana, Kazajistán
de octubre13.
Almaty, Kazajistán
de octubre16.
Bishkek, Kirguistán
de octubre17.
Tiflis, Georgia
de octubre20.
Bakú, Azerbaiyán
de octubre23.
Estambul, Türkiye
de octubre27.
Jacarta, Indonesia
de octubre31.
Hanoi, Vietnam
de noviembre 3.
Ho Chi Minh, Vietnam
de noviembre 7.
Nueva Delhi, India
de noviembre10.
Bombay, India
de noviembre16.
El Cairo, Egipto
B2B Meetings with School Counsellors
de octubre 8.
Tashkent, Uzbekistán
de octubre11.
Astana, Kazajistán
de octubre12.
Almaty, Kazajistán
de octubre15.
Bishkek, Kirguistán
de octubre18.
Tiflis, Georgia
de octubre19.
Bakú, Azerbaiyán
de octubre22.
Estambul, Türkiye
de octubre25.
Surabaya, Indonesia
de octubre26.
Jacarta, Indonesia
de noviembre 1.
Hanoi, Vietnam
de noviembre 2.
Ho Chi Minh, Vietnam
de noviembre 8.
Nueva Delhi, India
de noviembre 9.
Bombay, India
de noviembre11.
Bangalore, India
de noviembre15.
El Cairo, Egipto
Private School Fairs
de octubre 8.
Tashkent, Uzbekistán
de octubre11.
Astana, Kazajistán
de octubre12.
Almaty, Kazajistán
de octubre15.
Bishkek, Kirguistán
de octubre18.
Tiflis, Georgia
de octubre19.
Bakú, Azerbaiyán
de octubre22.
Estambul, Türkiye
de octubre25.
Surabaya, Indonesia
de octubre26.
Jacarta, Indonesia
de noviembre 1.
Hanoi, Vietnam
de noviembre 2.
Ho Chi Minh, Vietnam
de noviembre 8.
Nueva Delhi, India
de noviembre 9.
Bombay, India
de noviembre11.
Bangalore, India
de noviembre15.
El Cairo, Egipto
Online Edu Fairs
de noviembre18.
Sub-Saharan Africa (Ethiopia, Ghana, Kenya, Nigeria, Rwanda, South Africa, Tanzania)
de noviembre20.
North Africa (Algeria, Egypt, Morocco, Tunisia)
de noviembre25.
Central Asia (Kazakhstan, Kyrgyzstan, Uzbekistan)
de noviembre27.
Indian Subcontinent (Bangladesh, India, Nepal, Sri Lanka)
de diciembre 2.
Gulf Region (Arabia Saudita, Bahrain,Kuwait, Oman, Qatar, UAE)
Exhibitors
HDFC Credila Financial Services Limited
We were happy to participate in your events. The response in terms of inquiries was quite promising, and we are eager to continue our participation in your upcoming events.
Thank you once again, and we anticipate a fruitful partnership ahead.
Thank you once again, and we anticipate a fruitful partnership ahead.
KIMEP University
We are glad that you provided a report on the country so quickly, including contacts of potential students.
From our point of view the first Begin Edu Fairs in Indonesia were held at the highest level, there were many visitors interested in our university.
I hope that we will expand the composition of our international community by students from Indonesia.
Dear Colleagues,
Once again let us congratulate you on a successful event in Indonesia!
Viet Duong International Education Development Company
I am writing to express my sincere gratitude to Begin Group for the Education Fair organized in November 11th, 2023.
I was particularly impressed with the large number of parents and students from the city attended in the Fair. I also highly appriciate for the professionalism and dedication of the Begin Group organizing team. From the preparation to the organization of the event, everything was done in a careful and meticulous manner.
I believe that we will have wonderful Fair in the next coming year.
Once again, I would like to express my sincere gratitude to you all.
I was particularly impressed with the large number of parents and students from the city attended in the Fair. I also highly appriciate for the professionalism and dedication of the Begin Group organizing team. From the preparation to the organization of the event, everything was done in a careful and meticulous manner.
I believe that we will have wonderful Fair in the next coming year.
Once again, I would like to express my sincere gratitude to you all.
KUMON Leysin Academy
Thank you for your mail and support to my first attendance to your school fair. It was quite smooth and nice experience by helpful local team. Quality delivery of printed materials are also as expected.
Istituto Secoli
Easy to create the online school booth. 2 times presentations increase more viewers. Even though we are arts/design, 70% of students still asked if we have IT/Engineering, etc. programs not related. Thank you for letting us participate. Looking forward to attending offline fairs in November.
Varna University of Management
The Latin American Online Fair was very well organized and allowed us the opportunity to chat to inspired and motivated applicants. The online platform was easy to use and supported the smooth connection with the interested students. The presentations’ moderators were highly professional and helped the participating university representatives feel comfortable.
Eerde International Boarding School Netherlands
The Dubai event was a positive experience and I feel definitely a growth market for Eerde. The exposure, venue, and staff support were top-level. It was a pleasure to work with Anton and his team.
University of Pretoria
The team experienced Begin Online Edu Fairs in North Africa and Sub-Saharan Africa as well organized and very pleasant and interesting events for both sessions that were attended. We feel that it is a great platform for recruitment.
Collège du Léman Sàrl, Switzerland
I would like to thank you for the excellent organized event in Tashkent. I enjoyed it a lot. The families who I met were really interested and well-prepared as future clients for our school. So far, I have 4 strong leads and very happy with them.
Clayesmore School, UK
We had a substantial amount of interest in both the Hanoi and Ho Chi Minh City fairs. We feel confident that we will sign some students up for Clayesmore and, at the very least, we are pleased to have sowed some initial seeds in Vietnam. I am sure we will be back.
University Malaya
Excellent work done by you and your team. This is more than we expected. We are happy and really enjoy the fair as well as the outcomes from it especially the supplied leads for my University.
It is also in-line with our current objective which is to generate more leads.
We look forward to the next upcoming events.
Keep up the good work!
Mohd Mahathir Sugua, Marketing and Recruitment Executive
The American College of Thessaloniki
The fair was great, the interaction was very vivid with the students, and we loved the fact that it was really easy to communicate with prospective students. We are very satisfied by the number of leads that we have collected and we think that it is great joining the fair. We truly hope to have a great outcome in terms of applications.
Also, great support and a very user friendly platform.
Voula Dushku, Enrollment Officer
TOP-5
On behalf of TOP-5 Programs, I would like to thank Begin Group for the recent great online fair in Latin America. Within the first week after the event, we've already signed 5 contracts with new clients, and that's just the beginning. Begin always has a high quality of fair participants, no matter what country they work in. Thank you for the great opportunity and wish you more successful events online and offline!
Campus France India
We were pleasantly surprised at the smooth organization of the entire fair and the webinars. Definitely looking forward to the next year’s events!
BizEnglish Academy
I was incredibly impressed by the platform. It was an amazing way for us to connect with many markets. I really enjoyed the virtual rooms/booths that we had and how we were able to load additional information here.
Y SCHOOLS
I am thankful to the Begin team for the big amount of work provided so that we international institutions can promote our programs. Congratulations on the event yesterday, good luck for the other ones to come, and looking forward to working with you again soon.
American University of Sharjah
Our team members were happy with their interactions with visitors at Online Edu Fair in Central Asia, especially during the webinar.
West University of Timișoara
We enjoyed the collaboration with the Begin Group staff, very efficient and on point. Nice concept of the platform and good synchronization of the online presentations.
Tallinn University
Thank you for the extremely well-organised online event! We were impressed by the overall look of the fair platform, the user experience was great and the interactions with students were also made very easy to manage.
Montpellier Business School
The concept of virtual fair is really great, it was well organized and one can participate without any difficulty.
Ovidius University of Constanta
The organizers and moderators talked and emailed me through all the stages and details of the event and were very helpful and supportive when my technical abilities faltered. It was an extremely positive experience and I am very pleased to have met the Begin team. I am really looking forward to future encounters.
A&T Smart Study
Thank you so much for our participation in your Online Fair in Central Asia on June 9th. It was Great job! Also thank you for the list of fair visitors. Let’s keep in touch. I wish you, your loved ones and your teams all to remain healthy, safe and well.
BizEnglish Academy
I was incredibly impressed by the platform. It was an amazing way for us to connect with many markets. I really enjoyed the virtual rooms/booths that we had and how we were able to load additional information here. There was 1 thing that I noticed which was something that you could try to adjust. I noticed a lot of questions coming through on Zoom whilst I was presenting. With a 15 minute presentation there is not enough time to answer these on the zoom call. If possible you need to somehow direct these questions into the Q&A chat that we had (which worked brilliantly). Everything else I thought was very professional. The emails notifying us of our times and links were great. Any questions were answered in seconds and the Begin Team are really amazing people. I must thank Irina whom I thought went the extra mile at every turn to make sure that we were able to deliver the best product to the patrons. She was brilliant.
Middlesex University Dubai
Thank you very much for this and for the absolutely amazing online fair! So well organised – as usual!
Y Schools
I am thankful to Begin Group team for the big amount of work provided, so that we (international institutions) can promote our programs. I am particularly grateful for your close follow-up and for being so responsive. Congratulations for the online event in Russia, good luck for the other ones to come, and looking forward to working with you again soon.
American University of Sharjah
Our team members were happy with their interactions with visitors to yesterday's event, especially during the webinar.
Viet Duong International Education Development Company
Many thanks for all well arrangement and nice support conducted by Begin Group. It was amazed to have massive students and parents attending the Fair. I am so grateful to Begin Group passing me the qualified leads. I am more than happy to be associated with Begin Group in all events in Vietnam.
Near East University
We would like to express our gratitude for having given us the opportunity of participating in your event. The Begin India Tour, Autumn 2019 was indeed an exemplary experience. We successfully advertised the faculties and facilities of Near East University via a neat marketing platform in all the three host cities in India. The services offered by the Begin Group were great; our trip altogether was safe, smooth and not to mention successful. Thank you for the lists of visitors who expressed their interest in our institution. We will be in touch should we plan to participate in the upcoming events.
James Cook University
Thank you for passing on the leads, we had a good footfall in all 3 locations and I did receive some quality leads. Will be more than happy to be associated with Begin Fairs in the future.
The Emirates Academy of Hospitality Management
Many thanks once again for a high quality organization of the Undergraduate Fair in Moscow. It was a pleasure to participate in the Fair and see a high interest of the visitors for our university. I was truly amazed by the level of support provided by your colleagues during the Fair. Looking forward to meet you in Astana.
Ecole hôtelière de Lausanne
I would like to take this opportunity to thank you & congratulate you and your team for a successful fair in India. Overall we are quite happy with the event and I hope to attend your next fair in India.
Institute of Technology Carlow
I’d like to take the opportunity to express how impressed I am by the level of organisation at your fairs. They really are excellent and I hope to take part again next year. I will recommend Begin Fairs to anyone that I can!
Istanbul Aydın University
I sincerely would like to thank Begin Group family for their hospitality and efforts during the education fair.
We were warm welcomed. The student participation was massive for each fair and the segmentation of the students were well selected. I am very impressed by the professional services rendered by them.
It is definitely worth to attend their organization and enjoy their professional activities. As ''Istanbul Aydın University'', we are looking forward to participate in the coming fairs and get benefit from their quality students who are looking forward to study abroad!
Collège du Léman
We would like to thank you sincerely for the excellent boarding school events organized last week by Begin Group in Astana and Almaty.
In particular, thanks to you for arranging the taxi transfers so well - it was tremendously reassuring to find the taxis at each venue exactly on time, especially the pick-up from our hotel in Almaty at 3.45am!!
We hope to be involved in future Begin events.
Lappeenranta University of Technology
We have very positive impressions of all three fairs in India, everything was organised very well. I was impressed by the quality and number of visitors – the majority of students was very well prepared before they came to talk to us. Also all support services for fair participants were excellent, thank you!
The American International School – Salzburg
Thank you again for your excellent organization with the recent fairs in St. Petersburg and Moscow.
Emporia State University
I found the fairs in Astana, Almaty, and Bishkek to be very good. I had many good conversations with good quality students.
Athens University of Economics and Business
Thank you for all your help and support throughout the exhibitions. The events were perfectly organized and the quality of candidates was very good (even though most of them did not have the required work experience to apply to our program, as we already discussed after the event in St. Petersburg).
Thank you for the leads. We'll contact soon all the visitors who indicated interest in our program.
Look forward to the continuation of our collaboration.
The Department of Tourism, Philippines
I would like to express our appreciation for all the assistance you have provided to the Philippine ESL delegation during the Begin Lingua Fair in Moscow and St. Petersburg. The opportunity you gave us to make a presentation on the Philippines in a seminar, I believe, gave a very big boost to our efforts to promote and further develop the ESL market to the Russians. With your very organized and professional arrangements, our participants were impressed and happy about the results of their participation. They would be pleased to join again in your activities. With the positive outcomes from our participation, we are confident that more schools will join in your succeeding events.
Lappeenranta University of Technology
We'd like to thanks for such a wonderful organization of the Fairs and all support from your staff! Good luck!
Daugavpils University
Thanks for the sent email and collected students' contacts! The organisation of the Almaty fair was great (as always). It is a pleasure to participate in the Begin Group fairs.
Rishworth School
We had a great time in Russia and the Event on Sunday proved to be a great success. Your staff were all very helpful and did a great job.
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